ZEISS蔡司Slogan广告语:We make it visible

卡尔蔡司(Carl Zeiss)的经典广告语:We make it visible. 我们使其可见。

蔡司官方对其的诠释如下:

ZEISS: WE MAKE IT VISIBLE. People certainly know that the risk of having a car accident is greater at night, in low light or when it’s raining. Headlight technology has improved, but that comes with a higher risk of being dazzled by the headlights of oncoming cars. After being dazzled, one is blind for 5-7 seconds: the time to drive 200 meters at 120 km/h. To help combat dazzling, ZEISS and gyro created the first ZEISS “Drive Safe” driving lenses, thus making it safer for thousands of people on the road.

蔡司:我们让大家看得见。人们当然知道,在夜间、微光下或下雨时,发生车祸的风险更大。前照灯技术已经得到改善,但伴随着迎面而来的汽车前灯眩晕的风险更大。眼花缭乱之后,一个人会失明5-7秒:以每小时120公里的速度行驶200米。为了帮助对抗眼花缭乱,蔡司和陀螺仪发明了款蔡司“安全驾驶”驾驶镜头,从而使得上千人在路上更安全。

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