卡尔蔡司(Carl Zeiss)的经典广告语：We make it visible. 我们使其可见。
ZEISS: WE MAKE IT VISIBLE. People certainly know that the risk of having a car accident is greater at night, in low light or when it’s raining. Headlight technology has improved, but that comes with a higher risk of being dazzled by the headlights of oncoming cars. After being dazzled, one is blind for 5-7 seconds: the time to drive 200 meters at 120 km/h. To help combat dazzling, ZEISS and gyro created the first ZEISS “Drive Safe” driving lenses, thus making it safer for thousands of people on the road.